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FASHION
Prepare for unisex wardrobes
and colour-changing clothes
That versatile dress which will
go with anything is fashion’s
Holy Grail. According to Tony
Bannister, of fashion-trend
forecasting agency Scout
(scout.com.au), it’s also about
to become a reality. The
arrival of nanofibres, selfregulating
clothes we wear all
year round that change colour
and pattern as the user
wishes are nearly here.
Our boyfriends will
follow Japan and go far
beyond metrosexual, wearing
leggings, skirts, pashminas,
handbags, jewellery and
make-up, while women will
swap overtly feminine styles
for simple, layered pieces.
The result? “Our wardrobes
will be interchangeable,”
says Bannister.
Style inspiration will come
from the emerging former
Eastern bloc countries.
“Czech Republic, Poland,
Slovakia and Armenia will be
an inspiration and focal point
for fashion and the arts.”
As consumers, we’ll all start
creating our own vision too.
Bannister says: “The
customer will design their
own clothes and accessories
online or at store computer
terminals. Within an hour,
their unique creations will be
ready and thanks to 3D body
scanning, they’ll fit perfectly.”
Best of all fabrics imbued
with vitamins and minerals to
give energy, help with stress
and slim our thighs will be big.
FOOD
Health is primed for the most
exciting changes. Futurologist
Ian Pearson believes breast
cancer will be curable by
2020. We will also start to see
people living to 120, and there
will be a pill that severely
curtails your appetite, making
weight management a breeze.
In fertility, egg freezing will
also become routine and
women will have the choice
to have babies up to the age
of 50 with guaranteed success.
Already couples can have
their full DNA listed on a
computer for £10,000, which
means you and your partner
could effectively create the
perfect baby from both of
your DNA. This means that
rather than your baby being a
random mix of two individuals
you can control which of your
physical attributes the baby
gets. In 10 years the cost will
plummet to £300 making it
common practice. “You will
Sushi and pesto pasta canned in favour of inhalable snacks
Do the words maca (Peruvian turnip) or camu camu (Amazonian
rainforest fruit) mean anything to you yet? In the next decade these
superfoods will become as common to us as jacket potatoes,
according to food futurologist Dr Morgaine Gaye. “Superfoods
mean that each grain of food has extensive amounts of nutrients,
micronutrients, vitamins and minerals,” she explains. “So three meals
a day will be a thing of the past. You’ll get everything you need from
one tiny measure of food, once a day.”
There will be another addition to the foodie world – inhalable food.
“When we have friends around for dinner, we’ll crack open a small vial
and smell between a course rather than eat an amuse-bouche or have
a glass of wine,” says Gaye. We will be able to smell chocolate cake
and feel as if we have eaten it, and even though it’s unlikely we’ll visit,
we’ll be able to smell the Planet Venus.
HEALTH
Look out for a pill that keeps you thin and a phone
that acts like a personal doctor
“WHY DOES THE FRIDGE
NEVER INSTRUCT ME TO
EAT CHOCOLATE?”
dictate the baby’s criteria,
take the genome to a clinic
and have it made into an
embryo,” says Pearson.
Tom Savigar from The Future
Laboratory believes we will also
be pre-viving, not surviving.
“We’ll use mobile lifestyle
devices to monitor our health,
from consumption patterns to
dental needs. Your phone will
give you a read out of your
stress and nutrient level,”
says Savigar.
Then there is nanotech,
microscopic technology.
“We’ll be able to eat and drink
what we want, full of fat and
salt, and then eat nanotech
products that wipe your body
clean in 24 hours,” he
continues. “We’ll put nanotech
products in toothpaste and
little robots will clean your
body over 24 hours. While
a drink containing mini-
submarines will report the
state of your internal health.”
HOME
Bid farewell to Ikea, homeware
is going futuristic
“Soon you’ll be able to control
the whole house using 3D
technology,” says senior
research editor Ruth
Marshall-Johnson from
trends think tank WGSN.
“We’ll no longer have typical
rooms – hydraulic systems
will mean you can create walls
wherever you want them.”
Even more excitingly ‘mini’
pets – pigs, dogs and cats the
size of a mug will be available.
FUTUROLOGISTS
BEAUTY
Make way for digital make-up
The face of the future claims
to make slapping on make-up
seem primitive. Beauty
futurologist Jeanine Recckio
says invisible make-up will
revolutionise the beauty world.
“When you put it on it will be
invisible and then you will
command your computer:
‘Purple eye shadow and lightly
blushed cheeks’. It will
instantly turn the make-up that
colour,” says Recckio.
Ian Pearson sees an even
more extreme world of beauty,
where women visit a clinic
every month to have ‘active
skin’ applied. Once the circuit
is printed on your skin, you can
control the display just like
a computer screen. “It can
change throughout the day –
look neutral on the bus, fresh
at the office and even
seductive when you meet
your boyfriend for lunch.”
Recckio is currently working
on a mobile phone that tells
you what foundation you need
to wear. In the future, the
gadgets in your home will
communicate to keep you
healthy. “When you brush your
teeth, your toothbrush will
know that you will have a cold
in seven days, automatically
email your doctor and talk to
your fridge so when you get to
it, there will be a note outside
telling you, ‘You need to drink
orange juice.’ It will count your
intake of calories and sugar
and remind you to eat more
vegetables. Our whole bodies
will be monitored this way,”
explains Recckio.
Beauty and food will merge
completely, leading to some
strange encounters. “You’ll be
getting all the healthy beauty
benefits from unexpected
places,” says Recckio. “When
you go into the butchers and
ask for a steak, he’ll take out
needles and ask, ‘Do you want
some vitamin B6 with that, or
a little collagen?’”
The teenies will also be
the era of experimentation,
according to Ruth Marshall-
Johnson from WGSN. “Expect
to push the boundaries with
your appearance. Hair paint
that washes out after one
wash will be huge and our
looks more dramatic.”
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